Senior Product Designer with 6+ years across commerce, automation and AI-native products — ex-Jio Haptik (Interakt) and Zify. I design the thing, then usually build it too.
6+ yrs designing B2B + B2C products, from MVPs to scaled platforms. Commerce, automation, AI-native workflows.
$ design --fidelity=high $ npm run build ✓ shipped to prod
I’ve shipped a bunch of 0 → 1 products, across conversational commerce, B2B SaaS and mobility.
A few numbers I’ve been accountable for — pulled straight from shipped work, not estimates.
Full case studies — research, iterations and trade-offs — live in my Figma deck. Each card opens it.
Redesigned Interakt’s Auto Check-Out for WhatsApp commerce — taking checkout from a manual, agent-heavy process to a guided conversational flow, shaped through iterative research with 50+ users.
Reimagined onboarding with micro-learning, upsell moments and progressive discovery, so new sellers could get a WhatsApp storefront live without waiting on a sales call.
End-to-end UX across a staff/admin web app, patient portal and three role-based mobile apps — with the information architecture shaped by an 80+ question research study.
The case studies show how I work inside a team. The side quests show what I build when nobody’s asked.
Mostly built with Claude Code, some stitched together with Figma. Open any of them for the problem and the thinking behind it.
I’m a product designer who likes to work where design, product and engineering overlap. I’m as comfortable in a roadmap or strategy conversation as I am in Figma — and lately, in Claude Code.
Over 6+ years I’ve designed across conversational commerce, mobility and AI-native products, taking work from a messy problem to a shipped feature. Most of the side quests on this page started as a question I couldn’t stop thinking about.
Process write-up coming soon.